October 2, 2012 7:00 pm
LOCATION: FHI Garage, Bay 4, Smith Warehouse
Our Brand Is Crisis (2005)
To mold the strategy for his 2002 campaign for the presidency of Bolivia, Gonzalo “Goni” Sánchez de Lozada hired an American consulting firm. Stanley Greenburg, James Carville and Robert Shrum applied lessons from U.S. elections on branding and marketing to lead Goni to a narrow victory. Fourteen months later, he was forced to resign during the 2003 Bolivian gas protests over privatization, in which 100 people died. With remarkable access to backroom conversations, Boynton captures the campaign process as well as the key players’ later reflections on the political effects and ethical implications of their work.
“Absurdly funny, sometimes horrifying! …Let everyone watch OUR BRAND IS CRISIS!”– Stuart Klawans, The Nation
Cosponsored with the Center for Latin American and Caribbean Studies.
Director: Rachel Boynton Producer: Rachel Boynton
Country: United States
Award won: Charles E. Guggenheim Emerging Artist Award